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<td height="260" style="vertical-align:top"><div style="padding:10px;font-family:Verdana,Arial,Helvetica,sans-serif;font-size:11px;color:#56585e;"> <span style="font-family:Arial, Helvetica, sans-serif;font-weight:bold;font-size:16px;color:#003366">The Absolutely Critical Non-Essentials</span><br>
<span style="color:#787a80">by Dr Paddi Lund</span><br>
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<a href="http://www.solutionspress.com.au/content/standardnew.asp?name=AbsolutelyCriticalNonEssentials" target="_blank">Systemise the 'Little Things' in your business and deliver an incredible experience about which customers will rave!</a><br>
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Discover how a crazy Australian dentist focused on the 'Critical Non-Essentials' in his business and created one of the most talked about professional service business in the world.<br>
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<strong>Paddi's Frustrating Problem</strong> - Lack of faith in his professional expertise inhibited buying decisions.<br>
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<strong>Paddi's Creative Solution</strong> - A system for improving customer's perception of quality.<br>
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When you begin to understand what customers remember about your business, you will realise that it’s rarely associated with the core part of what you do and often regarded as non-essential.<br>
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Paddi likes to call these things CNe’s (pronounced See Nees): the Critical Non-Essentials. These are the little things that determine how clients judge your product – even thought they have very little to do with the product itself.<br>
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<a href="http://www.paddilund.com/" target="_blank">Visit PaddiLund.com and pick up your own copy of <i>The Absolutely Critical Non-Essentials</i> today.</a></div></td>
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