On-Line Digital E-Book
AUD $29.95
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In Paperback and Digital e-Book. Exclusively for previous readers!
The Critical Non-Essentials has now been released in paperback, at a price that makes it easier to introduce the powerful concept of the CNe's to more of your team. That way they will have the knowledge to really help you in the process of creating and implementing CNe's for your business.
Learn how you and your team can use the power of the Critical Non-Essentials to systematize the "Little Things" and deliver an incredible experience about which customers will rave!
Special Offer: Buy 2 - Get 2 Free! Plus Digital!
Now, as part of a special offer to existing readers, you can purchase your copies of the Critical Non-Essentials at really good value. You receive...
2 x Absolutely Critical Non-Essentials for AUD $257.00
And as a gift with our compliments...
- 2 extra Critical Non-Essentials book
| (value AUD $257.00) |
- Critical Non-Essentials - Digital Edition to download immediately (value AUD $29.95)
- The Original Paddi Story - On-line Audio Edition streamed to your computer (value AUD $29.95)
Exclusive offer for previous readers only!
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Introducing the Critical Non-Essentials
In Paddi's business the little things make all the difference. The actual quality of dentistry really doesn't have much impact - Paddi could do his dentistry a variety of ways and most people wouldn't really know what quality of care they've had.
And yet Paddi's customers do have the perception that the quality of dentistry is high, extremely high. Why?
- Because the tea is served impeccably,
- Because their names and their photographs are actually on the door of their personal lounges.
- Because they're greeted by name by their own Care Nurse when they ring the doorbell.
Because these and a myriad of other little things are all done with great care and consideration like,
- The Dental Buns,
- The cappuccino machine,
- The fresh flowers, and
- The array of dried fruits and nuts.
How Do Your Customers Perceive Your Quality?
When you begin to understand what customers remember about your business, you will realise that it's rarely associated with the core part of what you do.
This book is about two parts of business. Both areas are "non-essentials" in that they are outside the "core part" what you do. They are parts of business that are not strictly necessary in order for you to operate your business.
However, in spite of being usually seen as inessentials, both these parts of business are highly critical to success. I am sure you already work with these inessentials of business. Paddi's insights in these two aspects of commerce will give you a whole new way of making your business magical, which is why Paddi calls them the Critical Non-Essentials.
The CNe's and Paddi's Favourite: Super CNe's
The first Paddi likes to call the CNe's (pronounced See Nees): the Critical Non-Essentials. These are the little things in business that are so important in determining how clients judge your product - even thought they have very little to do with the product itself.
The second are the Super-CNe's. Again seemingly inessential, but in this case taken to the extreme they inject a zing into your business - the Wow! Factor. The Super-CNe's give people an incredible story to tell their friends, and that will give you an enormous amount of free advertising.
How did Paddi discover these principles? And how do they work in other businesses? You will find out in this little tale.
